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Research papers

Evaluation of a corporate image campaign

Many corporations have begun intensive advertising campaigns to improve their public images. These programs involve taking a strong stand on matters of public policy. This paper will examine two diverse approaches to the problem. One company has...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Malcolm B. Ochs
June 15, 1981
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Citation

Ochs , M. B. (1981a, June 15). Evaluation of a corporate image campaign. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluation-of-a-corporate-image-campaign